The Latest News On The API Economy
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Facebook has launched a new suite of marketing APIs and taken its Facebook Ads API out of private beta. The suite gives developers, ad agencies, and marketers programmatic access to pages, advertising, and analytics for their social media marketing campaigns. In addition to the Ads API, the suite includes the Insights API for building social analytics tools, and Pages API for building and accessing pages and their fields, connections, events, links, notes, photos, and videos. Both are officially part of the Facebook Graph API.
PeopleBrowsr is another “noise to signal” processor of the social media tidal wave. The Research.ly platform they provide is impressive and engaging. I had to pry myself away from it. It is a tool to answer the question, "who in this social media landscape is relevant on this topic?" but that is just the beginning. The PeopleBrowsr API is a pay to play way to gain social media intelligence.
Guerilla Mail is a simple idea with one purpose: to avoid spam. The idea is dead simple: go to the website, it gives you a random e-mail address that's good for one hour, and links to nothing else. Register for sites or whatever with it, and then never worry about it again. Although the web service is convenient, sometimes it's not everything you need. For those cases, one might want to look into using the Guerilla Mail API.
DokDok, a Montreal-based startup, has had an email attachment management application on Google Apps some time. To make this work, it made an API to use internally that intelligently uses email accounts as if they were datastores. Recently, the company announced that this API would be renamed Context.IO and available to all.
Email, which is one of the oldest services available on the internet, is a key mechanism via which you can reach out to your users. Over the last year, the number of services providing this infrastructure as a service has grown to include 6 email sending APIs. The newest, Amazon Simple Email Service, validates the market.
Campaign Monitor, the email marketing software aimed at designers, recently announced a massive API update that is sure to please developers. The changes are less of an update and more of a complete redesign from the ground up. The folks down in Sydney have gone RESTful, the new version no longer supporting SOAP. The API also added realtime tracking and integrated powerful segmentation tools.
Email marketing service provider MailChimp announced last week a new $1 million dollar fund for startups building products that integrate with the service's MailChimp API. MailChimp's program is somewhat unique in that they won't be asking for equity from the companies they fund. It's a pretty attractive deal for prospective partners and a trail-blazing move for a platform in an increasingly competitive industry.
Contactology, an Email Marketing service, has announced the release of its API. The new API Version 2 has big changes that make it more developer friendly. First, it adopts the REST style over Version 1 that was based on SOAP. It also provides data as developer-preferred JSON. The changes make the API easier to use, which is good for everyone.
People and organizations start using Twitter today for general public announcements or as a primary communication channel in closed communities. For example, I use Twitter when I want to share a story with my students or announce a newly available studying material. But what do you do if there are some people who do not want to use Twitter and still rely on email communication? By using Twitter API and Google AppsScript you can write and run a simple mashup that sends an email anytime you post a new message on Twitter.
Anyone who runs an app these days has no doubt attempted to handle all customer service through email. While this may be a great way to interact with your customers, it can get difficult to track just how helpful your email help is. That's where Nicereply and its Nicereply API can help. And it even has a brand new example app, the product of a little recent criticism.
Despite attempts to reinvent it, email is still one of the most popular ways to communicate across the internet. Developers have long been able to take advantage of Emails popularity using various libraries that support POP, SMTP and IMAP. This is fine when you have access to a publicly available web server, but for small and hobby developers this can be an unacceptable cost.
Despite the popularity of micro blogging, instant messaging and social networks, email still plays a huge role in communicating across the internet. This fact is not lost on the big players, who are actively looking for ways to add value to their email services. We have already reported on some changes Google have made to Gmail by implementing the OAuth protocol to make it more open and secure for external access, but it seems that Yahoo beat them to the post, who have also implemented OAuth for their Yahoo Mail API.
Additional third party integration with Gmail has been possible (you only have to look at all the contact import features from sites like Facebook), but these have either been clunky manual procedures that involve exporting contacts to a CVS file, or they require you to supply your email password. Neither option is all that attractive. Now there is an alternative. Google have recently added the ability to access the IMAP/SMTP features of particular Gmail account using OAuth.
Google has announced its latest API with a haiku of all things: New admin tool dawns Settings change like the seasons For hosted email That's from Andrew Olsen of the Google Apps team, announcing the Google Email Settings API, which allows IT administrators at organizations that use the Gmail-based Google Apps hosted webmail solution to "programmatically update Gmail settings for their users in bulk by making requests to a GData feed." Previously, settings could only be changed manually, on an account-by-account basis.