The Latest News On The API Economy
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Snap, the parent company of Snapchat, today announced that its Marketing API is now available to all developers. The API allows third parties to programmatically buy ads in the Snapchat app and manage their advertising campaigns. It also offers additional targeting and testing functionality.
Go2mobi enhanced its demand side advertising platform with the Total Control API. The API provides access to Go2mobi's complete suite of mobile advertising features. Whether users are looking to enhance an existing workflow, or build a standalone DSP, the Total Control API aims to fit the need.
Amazon is testing a self-serve advertising API that will allow brands to automate and manage their Amazon advertising campaigns. According to Digiday, the API will offer brands a "systematic approach to adjusting and reporting campaigns and offer capabilities to automate the ways campaigns work."
Thirteen APIs have been added to the ProgrammableWeb directory in categories including Writing, Animation, and Financial. Featured APIs today include two APIs for retrieving cryptocurrency data, an API for analyzing ad blocking repercussions, and an API for finding parking spots.
Cybersecurity solution provider Trend Micro has issued a pair of reports that highlight how chat platform APIs can and are being used by cybercriminals to achieve their nefarious objectives. Because of the degree to which Webhook APIs are involved (an API attack vector not previously discussed
We bring you a holiday edition of the API news that we weren't able to cover. Today's news includes a new version of the AWS Java SDK, Facebook offering an explanation to developers regarding a recent change to the Graph API, and extension to the Azure Text Analytics API and more.
Leading communications platform as a service (CPaaS) provider, TeleSign, opened a new self-service portal for access to its APIs and SDKs. While the CPaaS market is booming, more access to TeleSign cloud-based communications services should help attract innovation within the TeleSign ecosystem.
Facebook has released a Canvas API for Advertisers that can be used to create compelling canvas ads on Facebook. Advertisers can now create canvas components via API such as header, carousel, button, and text. Advertisers can add Canvas to any Facebook photo, video or carousel ad.
Microsoft introduced a number of campaign APIs through its Windows Store Promotions API. The APIs allow media agencies to better promote and manage ad campaigns around apps listed at the Windows Store. From ad creation to bulk action, advertisers gain more capability and control around campaigns.
AdStage built a platform that aggregates data gathered from advertising tools. As AdStage built infrastructure to accomplish this, the company decided to move beyond ad services and into more business tools. Now, other BI system data is included and is accessible via the new Universal Data API.
A little less than a year after launching a private beta of the UK government's notification platform, GDS has upgraded to v2 of the associated API. GOV.UK Notify is a service that allows the government to text, email, and send letters to citizens and track the progress of such notifications.
Sixteen APIs have been added to the ProgrammableWeb directory in categories including Microservices, Music, Transportation, and Database. One highlight today is the IBM Watson Discovery REST API, for querying data and connecting with other IBM Watson APIs. Here's a rundown of the latest additions.
Named-Entity Recognition involves identifying an entity in a text and assigning it a class label. These classifications can include People, Locations, and Organisations, among others depending on the tool. This comparison looks at the performance of 10 natural language processing APIs.
eBay completely revamped its API portfolio to create a seamless experience across the eBay developer experience. The launch includes 10 APIs in total, on both the buy and sell side. The APIs replace some legacy APIs and include a number of completely new features for enhanced integration.
Twilio has launched the Message Feedback API which monitors when end users receive messages. The API tracks actions that indicate when a message was received and reports the action back to Twilio. In turn, Twilio can tweak its services and delivery to adjust for network variances across the globe.
Snapchat, which recently surpassed Twitter in daily usage, has unveiled an API that allows advertisers to purchase Snapchat ads programmatically and at scale. Part of a broader launch of new ad offerings, Snapchat's Ads API could help the company grow its ad revenue and pave the way for an IPO.
Nexmo offers a series of cloud-based communication APIs that make it easy to integrate reliable communication services into any application. This tutorial by Tim Lytle on the Nexmo blog shows followers how to build a simple text message group chat using the Nexmo SMS API and PHP.
Today Smaato, a global advertising platform for mobile publishers and app developers, announced an enhancement to its SPX publisher platform. Mobile publishers and app developers using Smaato to monetize their apps and mobile websites can access the platform through an easy-to-use API.
Twilio launched a beta trial for its new Notify API. The API represents a single, user-centric API that gives developers programmatic control over notifications to users in the format, and on the device most desired. Twilio hopes to send the right message, at the right time, to the right user.