The Latest News On The API Economy
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Last year, Facebook announced that it would launch a set of business-centric tools around WhatsApp. The company has also long stated that it would eventually monetize its various messaging platforms. Facebook has taken a step towards both goals with the introduction of the WhatsApp Business API.
Ten APIs have been added to the ProgrammableWeb directory in categories including Recommendations, Location, and Astronomy. Highlights include the new Snapchat SnapKit SDKs, Monique.io key-value storage API, and an API for filtering out profanity. Here's a rundown of the latest additions.
Previously we looked at APIs that readers follow the most using our tracking functionality. This time we measured the APIs readers show interest in by counting the number of times a user clicks an outbound link to a provider's site. This is a metric that may better signal developer interest.
Snap, the parent company of Snapchat, today announced that its Marketing API is now available to all developers. The API allows third parties to programmatically buy ads in the Snapchat app and manage their advertising campaigns. It also offers additional targeting and testing functionality.
Go2mobi enhanced its demand side advertising platform with the Total Control API. The API provides access to Go2mobi's complete suite of mobile advertising features. Whether users are looking to enhance an existing workflow, or build a standalone DSP, the Total Control API aims to fit the need.
This article is part of a 10-part series about interesting APIs that were added to our directory during 2016. Mapping and Location APIs are covered in this segment. The APIs were chosen by our researchers, by popularity according to website traffic, and by mentions on social media.
Amazon is testing a self-serve advertising API that will allow brands to automate and manage their Amazon advertising campaigns. According to Digiday, the API will offer brands a "systematic approach to adjusting and reporting campaigns and offer capabilities to automate the ways campaigns work."
Developed app markets are increasingly saturated making it harder than ever to stand out. Localizing your app abroad - whether just a translation or a full app overhaul - could be the difference between its global success or failure. So what should you consider if you want to localize right now?
Thirteen APIs have been added to the ProgrammableWeb directory in categories including Writing, Animation, and Financial. Featured APIs today include two APIs for retrieving cryptocurrency data, an API for analyzing ad blocking repercussions, and an API for finding parking spots.
When a business's various stakeholders consider the decisions to make as they execute an API strategy, the API's business model will prove to be key. But as Ziggeo learned, in the interests of seizing the biggest opportunities, you may have to go back on your initial business model decision.
When we first looked at the fastest growing API categories of recent years, Financial and Payments both made the list. We've seen a number of signals that there is great interest in API related to Finance so we decided to take a deeper look at the category's growth this month.
MuleSoft has announced the release of version 4.0 of API console, their open source API documentation tool that generates web documentation based on RAML documents. It can be run as a standalone web application or integrated into your own website. This article looks at the release highlights.
Roughly a year and a half after Unsplash began opening its API to third parties, the company has opened the floodgates to its API. The company boldly opened up the API that the photo community Web app currently runs on. Further, API access is totally unrestricted and completely free.
Facebook has released a Canvas API for Advertisers that can be used to create compelling canvas ads on Facebook. Advertisers can now create canvas components via API such as header, carousel, button, and text. Advertisers can add Canvas to any Facebook photo, video or carousel ad.
Fifteen APIs have been added to the ProgrammableWeb directory in categories including Internet of Things, Engagement, Chat, and Jobs. Highlights today include an API that can enable apps to monitor air quality and an API that can enable apps to count people. Here's a look at what is new.
Microsoft introduced a number of campaign APIs through its Windows Store Promotions API. The APIs allow media agencies to better promote and manage ad campaigns around apps listed at the Windows Store. From ad creation to bulk action, advertisers gain more capability and control around campaigns.
AdStage built a platform that aggregates data gathered from advertising tools. As AdStage built infrastructure to accomplish this, the company decided to move beyond ad services and into more business tools. Now, other BI system data is included and is accessible via the new Universal Data API.
Sixteen APIs have been added to the ProgrammableWeb directory in categories including Microservices, Music, Transportation, and Database. One highlight today is the IBM Watson Discovery REST API, for querying data and connecting with other IBM Watson APIs. Here's a rundown of the latest additions.
The 2016 presidential has been a hot topic of conversation in the past two weeks. Many issues came to light largely due to the many controversies surrounding the election. Many of the controversies were a result of fake news though, a real problem that technology must address.
eBay completely revamped its API portfolio to create a seamless experience across the eBay developer experience. The launch includes 10 APIs in total, on both the buy and sell side. The APIs replace some legacy APIs and include a number of completely new features for enhanced integration.