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Clypd Launches API for Automated Television Advertising

clypd, television advertising platform and service provider, has launched an API for television advertising: the TVonTap API. The API represents a fundamental shift in the TV ad space, as the API allows for automation. Automation enables the ability for TV ads to be driven by data and should alter the methods by which ad space is bought and sold.

Share TV Clips with the Grabyo API

Grabyo recently opened its doors as a TV clip sharing service. Alongside its go to market lies the Grabyo API that allows developers to integrate Grabyo functionality with third party apps and sites. Grabyo describes itself as "the ultimate second screen experience."

Jinni Expands API to Find Movies and TV to Satisfy Everyone's Preference

Jinni, television and movie taste engine, has expanded its API to include a feature that discovers movies and shows that more than one viewer will enjoy: Watch Together. The Watch Together feature expands the discovery engine API to include social functionality (e.g. makes recommendations based on the tastes of multiple, disparate tastes). Based on multiple profiles of a group that would like to watch a show together, Watch Together makes a recommendation.

Boxfish Releases TV Discovery and Search API

Boxfish, television discovery startup, released an improved TV discovery app this past week. With the new release, Boxfish decided to make its technology available to third parties via an API. Boxfish allows the use of natural language to search for particular topics currently discussed on TV, or users can find out what is currently most popular on tv. The thought behind the API aims to empower other providers.