The Latest News On The API Economy
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Go2mobi enhanced its demand side advertising platform with the Total Control API. The API provides access to Go2mobi's complete suite of mobile advertising features. Whether users are looking to enhance an existing workflow, or build a standalone DSP, the Total Control API aims to fit the need.
This article is part of a multi-part series where we discuss interesting APIs that were added to our directory during 2017. Business APIs are covered in this segment. The APIs were chosen by our researchers, by popularity according to website traffic, and by mentions on social media.
To laypeople, the high potential disciplines of artificial intelligence (AI), machine learning (ML), and data science are enigmas. Most people don't even know what these terms mean, let alone what to do about them. But, in its Einstein portfolio of AI offerings, Salesforce has cracked the code.
Amazon is testing a self-serve advertising API that will allow brands to automate and manage their Amazon advertising campaigns. According to Digiday, the API will offer brands a "systematic approach to adjusting and reporting campaigns and offer capabilities to automate the ways campaigns work."
Developed app markets are increasingly saturated making it harder than ever to stand out. Localizing your app abroad - whether just a translation or a full app overhaul - could be the difference between its global success or failure. So what should you consider if you want to localize right now?
Thirteen APIs have been added to the ProgrammableWeb directory in categories including Writing, Animation, and Financial. Featured APIs today include two APIs for retrieving cryptocurrency data, an API for analyzing ad blocking repercussions, and an API for finding parking spots.
ShopAdvisor has announced that version 3.0 of the ShopAdvisor API is now generally available. The API allows developers to build applications that can make online-to-offline retailer oriented queries which can then be used to provide information for mobile marketing campaigns.
Mailgun added a slew of new features to its email validation API including target mailbox validation, role-based address check, disposable mailbox, reporting, and rate limits. Additionally, Mailgun added the API under its existing SLA and has transitioned to a tiered, usage-based pricing model.
This week, Amazon announced Subscribe with Amazon. The offering is a subscription service for sellers of digital products and services. Through a series of APIs, subscription sellers can use Amazon infrastructure to offer products and services on monthly, quarterly, and yearly basis.
At its Unite developer conference this week, Shopify introduced its new Marketing Events API. The API allows market app developers to track marketing events directly within the Shopify ecosystem. Marketing apps have long been popular within Shopify's App Store, but tracking has been difficult.
Facebook has released a Canvas API for Advertisers that can be used to create compelling canvas ads on Facebook. Advertisers can now create canvas components via API such as header, carousel, button, and text. Advertisers can add Canvas to any Facebook photo, video or carousel ad.
Microsoft introduced a number of campaign APIs through its Windows Store Promotions API. The APIs allow media agencies to better promote and manage ad campaigns around apps listed at the Windows Store. From ad creation to bulk action, advertisers gain more capability and control around campaigns.
AdStage built a platform that aggregates data gathered from advertising tools. As AdStage built infrastructure to accomplish this, the company decided to move beyond ad services and into more business tools. Now, other BI system data is included and is accessible via the new Universal Data API.
Sixteen APIs have been added to the ProgrammableWeb directory in categories including Microservices, Music, Transportation, and Database. One highlight today is the IBM Watson Discovery REST API, for querying data and connecting with other IBM Watson APIs. Here's a rundown of the latest additions.
Seventeen APIs have been added to the ProgrammableWeb directory in categories such as Marketing, Security, and Banking. Highlights today include the Google Cloud Jobs API, which is a machine learning driven API to help companies find the best applicants. Here's a rundown of the latest additions.
Rebelmail publicly launched its interactive email API. After successful private integrations with ESPs like Mailjet, SendGrid, and others; Rebelmail is ready for third party integrations across the board. Through the API, users can build, send, and track interactive emails directly within an app.
AWR has launched the second version of its Cloud Developer API. The online rank tracking company added an array of new features that allows users to call and organize rank data related to projects in a more automated fashion. The company has enhanced call options for existing and new features.
eBay completely revamped its API portfolio to create a seamless experience across the eBay developer experience. The launch includes 10 APIs in total, on both the buy and sell side. The APIs replace some legacy APIs and include a number of completely new features for enhanced integration.
Microsoft has expanded its business application platform, Flow, to support Custom APIs and three new apps. Microsoft made the announcements at its Ignite 2016 event. As Microsoft continues to build its business application platform, more supported apps and more API connectivity will be essential.
Facebook launched v2.8 of its Graph API. Highlights include Custom Open Graph and the Marketing API updates. Facebook will deliver more Common Open Graph action types to relieve developers from having to create custom graph actions and objects. Marketing API updates give advertisers more control.