The Latest News On The API Economy
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At its Unite developer conference this week, Shopify introduced its new Marketing Events API. The API allows market app developers to track marketing events directly within the Shopify ecosystem. Marketing apps have long been popular within Shopify's App Store, but tracking has been difficult.
At Facebook's annual F8 developer conference, Mark Zuckerberg and other company execs announced an augmented reality platform that recognizes a lot of what's within view of a smartphone's camera. But can that technology be harnessed to deal with crimes like those being broadcast with Facebook Live?
Facebook CEO Mark Zuckerberg and other executives took to the main stage at the company's F8 Developer Conference to share their plans for enabling Facebook's various platforms for a type of shared augmented reality that was clearly inspired by the way Pokemon Go leverages a smartphone's camera.
Facebook has released a Canvas API for Advertisers that can be used to create compelling canvas ads on Facebook. Advertisers can now create canvas components via API such as header, carousel, button, and text. Advertisers can add Canvas to any Facebook photo, video or carousel ad.
Twitter has announced that the company is unifying its API platform so that it’s hopefully easier for developer to build scalable Twitter-powered applications and is opening access to several new Direct Message APIs. A new beta Account Activity API and several new endpoints are available today.
HelpSocial has released a new Open API that features enhancements for improved performance, scalability, and security. The Open API provides access to all capabilities of the platform such as streaming content from across social networks and replying to social and messaging comments.
A recently leaked developer document from Microsoft foretells of an upcoming Xbox Clubs API. Xbox Clubs was a feature released last year that enables Xbox Live users to create social groups. Eager developers anticipate a major opportunity to transform Xbox Live into a social hub through the API.
Twitter announced the Periscope Producer API, which will give third-party apps the ability to authenticate Periscope accounts and let people push live video from just about anywhere. The idea is to make it easier to share video from just about any device and reduce pain points for end users.
Last year, Yelp introduced its completely new Yelp Fusion API. Since its introduction, Yelp has dedicated most of its resources on the new API, and encouraged developers to migrate to Fusion. Over that time period, Yelp has added new features, fixed bugs, and now signals the end of the legacy API.
Microsoft introduced a number of campaign APIs through its Windows Store Promotions API. The APIs allow media agencies to better promote and manage ad campaigns around apps listed at the Windows Store. From ad creation to bulk action, advertisers gain more capability and control around campaigns.
AdStage built a platform that aggregates data gathered from advertising tools. As AdStage built infrastructure to accomplish this, the company decided to move beyond ad services and into more business tools. Now, other BI system data is included and is accessible via the new Universal Data API.
Snapchat recently opened up its long-awaited API to creative agencies and ad tech companies. Top players in the ad industry are already jumping on the bandwagon and these early birds are getting plenty of attention, writes Lauren Johnson over at Adweek.
Like many dev teams these days, the team at Buffer is working toward building a more service-oriented architecture. As part of this, the team has built a special service to keep track of how many times links have been embedded in Buffer posts.
Sixteen APIs have been added to the ProgrammableWeb directory in categories including Microservices, Music, Transportation, and Database. One highlight today is the IBM Watson Discovery REST API, for querying data and connecting with other IBM Watson APIs. Here's a rundown of the latest additions.
Seventeen APIs have been added to the ProgrammableWeb directory in categories such as Marketing, Security, and Banking. Highlights today include the Google Cloud Jobs API, which is a machine learning driven API to help companies find the best applicants. Here's a rundown of the latest additions.
Rebelmail publicly launched its interactive email API. After successful private integrations with ESPs like Mailjet, SendGrid, and others; Rebelmail is ready for third party integrations across the board. Through the API, users can build, send, and track interactive emails directly within an app.
Earlier this year, Google requested map data from the Korean government. In response, Korean tech companies Naver and Kakao have increased free limits to their respective maps APIs beyond what Google offers. The government is expected to respond next month but the competition has already started.
AWR has launched the second version of its Cloud Developer API. The online rank tracking company added an array of new features that allows users to call and organize rank data related to projects in a more automated fashion. The company has enhanced call options for existing and new features.
Google has introduced a Web Share API developers can use to enable sharing capabilities on sites. The API allows users to control how and where data is shared by enabling websites to call on the host platform’s native sharing capabilities. The API can only be used on websites with a secure origin.
eBay completely revamped its API portfolio to create a seamless experience across the eBay developer experience. The launch includes 10 APIs in total, on both the buy and sell side. The APIs replace some legacy APIs and include a number of completely new features for enhanced integration.