The Latest News On The API Economy
Searching: No Search Term , Filtered By Category: "Marketing", Category: "Campaigns", Category: "Sales"
To laypeople, the high potential disciplines of artificial intelligence (AI), machine learning (ML), and data science are enigmas. Most people don't even know what these terms mean, let alone what to do about them. But, in its Einstein portfolio of AI offerings, Salesforce has cracked the code.
Ten APIs have recently been added to the ProgrammableWeb directory in categories including Sales, Screenshots, Automobiles, Payments, Documents and Astrology. Also new to the directory is the Mastercard Blockchain Core API. Here's a rundown of the latest additions for developers.
Developed app markets are increasingly saturated making it harder than ever to stand out. Localizing your app abroad - whether just a translation or a full app overhaul - could be the difference between its global success or failure. So what should you consider if you want to localize right now?
Consumers are interacting with retailers through an ever increasing range of channels. New channels are emerging all the time and a retailer that wants to stay ahead of the game needs to adopt an API-ready approach to make integrating those new touchpoints quick and painless.
ShopAdvisor has announced that version 3.0 of the ShopAdvisor API is now generally available. The API allows developers to build applications that can make online-to-offline retailer oriented queries which can then be used to provide information for mobile marketing campaigns.
Mailgun added a slew of new features to its email validation API including target mailbox validation, role-based address check, disposable mailbox, reporting, and rate limits. Additionally, Mailgun added the API under its existing SLA and has transitioned to a tiered, usage-based pricing model.
Salesforce has introduced a new Apex Metadata API for Force.com to help developers build self-configuring applications, upgrade scripts, and custom set-up user interfaces. The API allows applications to enable capabilities such as retrieve metadata synchronously and set up a callback on completion.
This week, Amazon announced Subscribe with Amazon. The offering is a subscription service for sellers of digital products and services. Through a series of APIs, subscription sellers can use Amazon infrastructure to offer products and services on monthly, quarterly, and yearly basis.
At its Unite developer conference this week, Shopify introduced its new Marketing Events API. The API allows market app developers to track marketing events directly within the Shopify ecosystem. Marketing apps have long been popular within Shopify's App Store, but tracking has been difficult.
Facebook has released a Canvas API for Advertisers that can be used to create compelling canvas ads on Facebook. Advertisers can now create canvas components via API such as header, carousel, button, and text. Advertisers can add Canvas to any Facebook photo, video or carousel ad.
Microsoft introduced a number of campaign APIs through its Windows Store Promotions API. The APIs allow media agencies to better promote and manage ad campaigns around apps listed at the Windows Store. From ad creation to bulk action, advertisers gain more capability and control around campaigns.
Eleven APIs have been added to the ProgrammableWeb directory in several categories including Tourism, Water, and Payments. One highlight today is the Continuum Connect API, which provides useful data for creating financial trading applications. Here's a rundown of the latest additions.
Seventeen APIs have been added to the ProgrammableWeb directory in categories such as Marketing, Security, and Banking. Highlights today include the Google Cloud Jobs API, which is a machine learning driven API to help companies find the best applicants. Here's a rundown of the latest additions.
Rebelmail publicly launched its interactive email API. After successful private integrations with ESPs like Mailjet, SendGrid, and others; Rebelmail is ready for third party integrations across the board. Through the API, users can build, send, and track interactive emails directly within an app.
AWR has launched the second version of its Cloud Developer API. The online rank tracking company added an array of new features that allows users to call and organize rank data related to projects in a more automated fashion. The company has enhanced call options for existing and new features.
eBay completely revamped its API portfolio to create a seamless experience across the eBay developer experience. The launch includes 10 APIs in total, on both the buy and sell side. The APIs replace some legacy APIs and include a number of completely new features for enhanced integration.
Eighteen APIs have been added to the ProgrammableWeb directory in categories such as Insurance, Testing, and Sales. One highlight today is the Vertafore API, which allows developers of insurance apps to gain access to previously unavailable agency data. Here's a rundown of the latest additions.
Microsoft has expanded its business application platform, Flow, to support Custom APIs and three new apps. Microsoft made the announcements at its Ignite 2016 event. As Microsoft continues to build its business application platform, more supported apps and more API connectivity will be essential.
Thirteen APIs have been added to the ProgrammableWeb directory in categories such as Passwords, API Design, Travel, Education, and Sales. Included today are two APIs for increasing sales lead generations, from Cognism and WhatConverts. Here's a rundown of the latest additions.
Facebook launched v2.8 of its Graph API. Highlights include Custom Open Graph and the Marketing API updates. Facebook will deliver more Common Open Graph action types to relieve developers from having to create custom graph actions and objects. Marketing API updates give advertisers more control.