The Latest News On The API Economy
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Sinch has announced the release of a new Conversation API that is designed to simplify the unification process of messaging across myriad channels and technologies. With the pandemic pushing the global workforce into remote environments communication fragmentation has increased exponentially.
Facebook has announced the launch of beta access to a new Messenger API feature which will provide support for Instagram messaging capabilities. Facebook is hoping to provide businesses with the tools necessary to improve customer satisfaction and facilitate meaningful conversations on Instagram.
Dynamic Yield, a company that offers personalization services for the marketing industry, has expanded its APIs in order to streamline server-side implementations. The company is hoping to faithfully translate its portfolio into an experience that excels in a diverse set of environments.
The Display & Video 360 API, which was first announced back in March, has seen a steady flow of updates over the past several months. Google has added to those improvements with a series of new features being added to the platform.
Supermetrics has updated its the Supermetrics API. Supermetrics has always been about extracting data from marketing and advertising platforms for use in analytical tools. The new API expands on that vision and delivers more user friendly tools and abilities for custom solutions.
Openprise today announced the availability of Openprise API Factory, the first and only solution that transforms any automated business process into a custom API with a single click, making it easy to add custom API-based services to enterprise systems without writing a single line of code.
PowerReviews today announces updates to its API, which will enable new integrations with select technology partners and improve the usability of its entire platform. The updated PowerReviews API enables turnkey integrations and provides greater data support for enterprise retailers and brands.
Facebook has released version 7.0 of its Marketing API and Graph API. Additionally, it released version 7.0 of its Mobile SDKs and Business SDKs. As expected, these new releases include new fields and features, but also include new requirements for mobile developers. Deprecations are also planned.
Google recently announced the Display & Video 360 API. The API supports the company’s consolidated marketing platform and was designed to provide access to asynchronous Structured Data File (SDF) download functionality. Google has announced the first significant round of updates to this API.
Display & Video 360 is Google’s consolidated marketing platform that helps marketers manage their campaigns across display, video, TV, audio, etc. The platform is designed to increase productivity in collaborative environments and simplify marketing data visualization through consolidation.
Facebook has announced the release of a new beta API that will provide businesses with a method for offering its customers simple follow-up information. The new Messenger One-Time Notification API is designed for situations like price drops of merchandise or changes in availability.
Last year ProgrammableWeb reported changes to the Facebook Marketing API that aim to reduce discrimination in job postings, housing ads, and credit ads. This week, Facebook provided updated guidance for developers in light of these changes and the impending deprecation of v4 of the Marketing API.
ProgrammableWeb's Most Clicked, Shared and Talked About APIs of 2019: eCommerce, Marketing, and Social
This segment of the past year's APIs focuses on eCommerce, Sales, Marketing and Social Media. Sub categories covered here include Advertising, Content, Printing, Products, Coupons, CRM, Taxes, Feedback, Auctions, Shipping, Ratings, Personalization, SEO, Engagement and others.
Thirteen APIs have been added to the ProgrammableWeb directory in categories including Healthcare, Cryptocurrency, and Restaurants. Highlights include an API for genotyping and an API for retrieving crime statistics and safety quality by location. Here's a rundown of the latest additions.
Fifteen APIs have been added to the ProgrammableWeb directory in categories including Voice, Mapping and Storage. Highlights include an API for managing membership subscriptions and APIs for Lambdatest cross browser testing services. Here's a rundown of the latest additions.
In March of 2019, Facebook announced changes to the company’s advertising platform, these changes aim to reduce discrimination in job postings, housing ads, and credit ads. Developers will soon be required to comply with updated Marketing API standards based on these changes.
LinkedIn added an Audience Engagement feature to its LinkedIn Partner Program. Audience Engagement allows users to discover audiences, receive content recommendations, and benchmark content against competitors. LinkedIn offers the feature through API integration with limited launch partners.
Facebook has another data privacy scandal on its hands. This time, the problem comes from weak security practices from its Instagram app. A location-based marketing firm called Hyp3r has created a massive database of location and consumer profiling data that is largely scraped from Instagram posts.
Roughly half a year after Amazon first announced API access to the machine learning technology that drives its own Amazon.com retail business, the AWS team has made Amazon Personalize generally available. In its first release, the API is open to AWS customers in the US, APAC, and EU.
As many carriers begin to block burst SMS campaigns from short codes and toll free numbers, Bandwidth is empowering businesses with the ability to perform burst campaigns from local numbers. Using 10DLC SMS routes, Bandwidth has introduced its Local A2P API to build trust through local numbers.