The Latest News On The API Economy
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CrowdRiff has announced API access to its Visual Influence platform. API access to CrowdRiff features allow users to deliver user-generated photos and associated features to marketing products and campaigns. Features include social media search, calls to action, photo acquisition, and more.
Gnip's Audience API promises to let brands and marketers glean real-time, in-the-moment data about audiences that convalesce around topics, events, or other users. The idea is to give companies as much information as possible about those with whom they might want to engage.
So much buildup and anticipation goes into launching an app, but once the app has gone live your work is only just starting. Most app users leave an app within the first three months after download. This article offers tips on how to make sure your app thrives once it reaches the App Store.
Hitch — a new platform service aimed at helping businesses and API providers to better engage with developers — believes that there is now a significant disconnect between the ability of API providers to create APIs, and their success at fostering API developer communities and ecosystems.
We've added twelve APIs to the ProgrammableWeb directory in categories such as Management, Surveys, Accounting, and Marketing, among others. One highlight today is the Google Consumer Surveys API allows users to create surveys with Web and mobile apps. Here's a rundown of the latest additions.
Daily API RoundUp: PortaText, Carnival, Joysticket, Virgil Security, plus Shippo, Preact, Algorithmia, Slack SDKs
Four APIs have been added to the ProgrammableWeb directory in multiple categories including Marketing, Rewards and Messaging. Also new to the directory are SDKs for integrating Shippo shipping platform, and algorithm knowledge community Algorithmia. Here's a rundown of the latest additions.
AdWords Scripts gives developers a powerful tool for automating the management and reporting of AdWords campaigns from an embedded IDE within the AdWords UI. This tutorial teaches followers how to build an API wrapper for making calls to an external API, in this case, the HuffPost Pollster API.
Business-to-developer marketing, or B2D, is less familiar than B2C or B2B marketing but just as--if not more--important for API providers. This article outlines some of the challenges faced when engaging with developers, as well as advice for how to go where the developers are.
Casting a wide net is not the best strategy when it comes to marketing to developers. Segmentation answers a very important question: Whom do I need to target in order to make my product successful? In this article we recommend how to focus on the right developers to achieve your goals.
Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.
Long a proven revenue channel for content publishers that have good visitor traffic, affiliate programs have always been subject to content growing stale. APIs allow merchants to supply real-time data to publishers and this article looks at how APIs are serving affiliate marketing programs today.
We've added seven APIs to the ProgrammableWeb directory today in several categories including Media, Energy, Products, and Messaging. Included is a set of APIs for MoEngage, which helps developers engage users via push notifications. Here is a summary of the API directory additions.
Twitter has unveiled a new API suite that brands can use to gain insight into the performance of their content and the audiences they target.
Facebook announced new tools that broadcasters can use to better interact with a TV audience. The API-driven tools provide new points of engagement, decision, and display.
See how Kocomojo enabled marketers with the Google Maps API and beacons to create geo-targeted and hyper-local boundaries that trigger campaigns on customer smartphones.
Canto released the 10th version of its digital asset management product, Cumulus X. The release includes a revamped API that streamlines third-party integration.
We've added 15 APIs to the ProgrammableWeb directory today in Recognition, Sports, and Marketing categories, among others. Also added: client libraries for Buddycloud.
Instagram has opened the Instagram Ads API to a select group of marketing partners. The API allows businesses to publish digital ads on the Instagram photo-sharing network.
Ten new APIs have been added to the ProgrammableWeb directory today in Engagement, Language, and Sports categories. Here's a summary of what is new.