The Latest News On The API Economy
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Two Oregon entrepreneurs, Jake Weatherly and David Shear were having trouble expanding on an huge opportunity selling software to college students. Of the 3.2 million youth age 16 to 24 who graduated from high school between January and October 2010, about 2.2 million or 68.1 percent, are enrolled in colleges and universities. To Weatherly and Shear, these 2.2 million students represent not just today’s software users, they represent the market of tomorrow. Talk to the Gillette or Visa about the power of building brand awareness with college students and you’ll understand the untapped buying power within the 2.2 million U.S. college and university students.
There is a restaurant near my house that I go to often, it’s hard to find and I have trouble explaining to my friends how to get there. I can’t help but wonder how much business this restaurant is losing because of its poor location. Indoor mapping company EveryScape might have the solution. It's like Google Maps street view that doesn’t stop at the front door, it goes right inside. The Everyscape API can seamlessly be integrated into a website, allowing a developer to place the company’s immersive viewer in a relevant section of their site.
NodeSummit, a two day conference in San Francisco, will discuss the transformative role Node.js is playing in both the future of computing and today’s deployed systems. It’s coming up on the 24th & 25th of January. As I anticipate this meeting of the minds, I’ve been searching out the experts. Last week I caught up with Jason Hoffman, CTO of Joyent, to talk about Node’s strategy and technical impact. This post explores part of the node adoption strategy.
ODesk claims to be the future of work, or more recently: "Work 3.0." So it should come as no surprise that the next version of work comes with an API. If you’re not familiar with the platform, oDesk provides contractors and companies with a hourly billing system which both verifies the work done for the company, and guarantees payment to the contractor.
Podio is a web service that aims to provide a customizable online workplace. There are a lot of apps, and you can set up and position your dashboard as you please. However, sometimes the app you want isn't in the set. In that case, they also offer the Podio API to code your own custom apps for use within your Podio workspace.
At the beginning of 2011 we reported that Collect had decided to drop it's API in order to change their offering to something more profitable. But now ReadWriteWeb have reported the disappointing demise of Collecta. This has the potential of being the first big failure of a well funded real-time web focused company, so questions need to be asked about why this happened and why Collecta weren't successful. Back in January of this year we asked "Is It Finally the End for Real-time Search Engines?" and it now looks like that very question is being raised again.
With a successful IPO behind it, LinkedIn has its sight now set on bringing more developers to its fold. In April, we covered how LinkedIn is increasing its reach via widgets that you can plug into your site and expanding its Developer program. LinkedIn has added to that by announcing two additions to its LinkedIn API: searching Jobs and Companies.
Cashboard appears to be a full featured and mature time-tracking and invoicing system. It’s been about 9 months since the company opened its system up with its Cashboard API in beta, which continues to this day. The customer testimonials are quite persuasive and could lead to removing that manual Excel spreadsheet approach from the equation. After all, we're much more web savvy, right?
It's no secret that Facebook's Graph API and widgets have contributed a great to Facebook's success and never-ending permeation of the web as we know it. Looking to make a similar move, LinkedIn has recently expanded its own developer platform and LinkedIn API. The new LinkedIn tools aren't just aimed at developers. With just a couple lines of code, you can begin integrating LinkedIn in to your web page with a variety of plugins and widgets.
TribeHR, a software-as-a-service human resources solution, is bringing powerful API integration into the HR industry on multiple fronts. TribeHR co-founder Joseph Fung explained to us at SWSXi how APIs fit into the company's overall strategy:
Online invoicing and time tracking service FreshBooks has a revolutionary new feature for developers using its FreshBooks API: an opportunity to make money through the company's current customer base. Through the program, developers can charge users a monthly fee, which is tacked on to what subscribers are already paying FreshBooks. The solution, another revenue stream for FreshBooks and a rare one for developers, marks a potential new approach for software-as-a-service (SaaS) companies and one FreshBooks thinks has a bright future.
Last month saw the first-ever "Small Business Saturday" (at least according to American Express, the initiative's sponsor). Small business get plenty of attention in terms of their finances, but what about their web application needs? The Small Business Web is "a directory of web apps to help small business bloom and grow." The site was founded about two years ago by FreshBooks (invoicing), MailChimp (email marketing), BatchBlue (customer relationship management), Outright (accounting), and Shoeboxed (receipt management). It now lists dozens of applications across several more categories.
You might not expect a company nearly 160 years old to innovate its industry. Perhaps that's why Thomson Reuters is looking to developers to create the next big thing for financial professionals. To get there, the company is sharing mountains of data via its new Knowledge Direct API and offering $25,000 in prizes for its app contest.
It's tax time and, if you're like me, you are going through your annual reflection, wondering if there's a better service you could use. There are a number of options available on the web for amateur bookkeepers. Here are a select few that have APIs.
The U.S. Federal Government has been making a push to increase accessibility to data managed and maintained by various government agencies and departments. Recently Business.gov, the government's official web site for small businesses (sponsored by the U.S. Small Business Administration), has released an API that provides access to various types of data that will can benefit small businesses.
Perhaps your most important online network of business contacts is now programmable. LinkedIn launched its API (our LinkedIn API profile), which allows developers to access a user's connections and anyone's profile data, in addition to several other features. Though some are saying "finally," it's clearly not too late for LinkedIn, who aims to be the professional networking platform.
Intuit has announced the release of several new resources for developers to integrate desktop applications with web-based applications. The new Intuit App Center allows QuickBooks users to access third party web applications developed with the Intuit Partner Platform. This move effectively bridges Intuit's suite of desktop accounting software with applications that run in the cloud.
The free evening newspaper The London Paper made headlines itself last week, for two seemingly contradictory reasons. First, New Media Age reported the paper is launching an API. Then, further reports said it will cease publishing in less than a month.
Yammer, a microblogging-for-business site and winner of the top prize at the recent TechCrunch50 conference, has released an API to allow developers to build their own applications around the service (Yammer API profile). Created by the people behind genealogy site Geni, Yammer has taken the tried and tested Twitter model, which asks users to answer the question "What are you doing?" in 140 characters or less, and adapted it for businesses, turning the question into "What are you working on?"