The Latest News On The API Economy
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This week, Amazon announced Subscribe with Amazon. The offering is a subscription service for sellers of digital products and services. Through a series of APIs, subscription sellers can use Amazon infrastructure to offer products and services on monthly, quarterly, and yearly basis.
At its Unite developer conference this week, Shopify introduced its new Marketing Events API. The API allows market app developers to track marketing events directly within the Shopify ecosystem. Marketing apps have long been popular within Shopify's App Store, but tracking has been difficult.
Facebook has released a Canvas API for Advertisers that can be used to create compelling canvas ads on Facebook. Advertisers can now create canvas components via API such as header, carousel, button, and text. Advertisers can add Canvas to any Facebook photo, video or carousel ad.
Dotloop has launched a new API for developers. The API will allow developers to integrate external real estate technology and transaction services with dotloop’s platform. More than 20 developer partners, MLSs and real estate brands are set to utilize the API.
Seventeen APIs have been added to the ProgrammableWeb directory in categories such as Marketing, Security, and Banking. Highlights today include the Google Cloud Jobs API, which is a machine learning driven API to help companies find the best applicants. Here's a rundown of the latest additions.
Rebelmail publicly launched its interactive email API. After successful private integrations with ESPs like Mailjet, SendGrid, and others; Rebelmail is ready for third party integrations across the board. Through the API, users can build, send, and track interactive emails directly within an app.
AWR has launched the second version of its Cloud Developer API. The online rank tracking company added an array of new features that allows users to call and organize rank data related to projects in a more automated fashion. The company has enhanced call options for existing and new features.
eBay completely revamped its API portfolio to create a seamless experience across the eBay developer experience. The launch includes 10 APIs in total, on both the buy and sell side. The APIs replace some legacy APIs and include a number of completely new features for enhanced integration.
Microsoft has expanded its business application platform, Flow, to support Custom APIs and three new apps. Microsoft made the announcements at its Ignite 2016 event. As Microsoft continues to build its business application platform, more supported apps and more API connectivity will be essential.
Facebook launched v2.8 of its Graph API. Highlights include Custom Open Graph and the Marketing API updates. Facebook will deliver more Common Open Graph action types to relieve developers from having to create custom graph actions and objects. Marketing API updates give advertisers more control.
Finding an apartment in San Francisco’s notoriously competitive rental market is a challenge. The author of this tutorial created a mashup of the Slackbot API with maps and a Craigslist scraper to help him identify apartments that match his criteria as soon as they become available.
CrowdRiff has announced API access to its Visual Influence platform. API access to CrowdRiff features allow users to deliver user-generated photos and associated features to marketing products and campaigns. Features include social media search, calls to action, photo acquisition, and more.
Gnip's Audience API promises to let brands and marketers glean real-time, in-the-moment data about audiences that convalesce around topics, events, or other users. The idea is to give companies as much information as possible about those with whom they might want to engage.
We've added twelve APIs to the ProgrammableWeb directory in categories such as Management, Surveys, Accounting, and Marketing, among others. One highlight today is the Google Consumer Surveys API allows users to create surveys with Web and mobile apps. Here's a rundown of the latest additions.
Daily API RoundUp: PortaText, Carnival, Joysticket, Virgil Security, plus Shippo, Preact, Algorithmia, Slack SDKs
Four APIs have been added to the ProgrammableWeb directory in multiple categories including Marketing, Rewards and Messaging. Also new to the directory are SDKs for integrating Shippo shipping platform, and algorithm knowledge community Algorithmia. Here's a rundown of the latest additions.
AdWords Scripts gives developers a powerful tool for automating the management and reporting of AdWords campaigns from an embedded IDE within the AdWords UI. This tutorial teaches followers how to build an API wrapper for making calls to an external API, in this case, the HuffPost Pollster API.
Business-to-developer marketing, or B2D, is less familiar than B2C or B2B marketing but just as--if not more--important for API providers. This article outlines some of the challenges faced when engaging with developers, as well as advice for how to go where the developers are.
Casting a wide net is not the best strategy when it comes to marketing to developers. Segmentation answers a very important question: Whom do I need to target in order to make my product successful? In this article we recommend how to focus on the right developers to achieve your goals.
Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.
Long a proven revenue channel for content publishers that have good visitor traffic, affiliate programs have always been subject to content growing stale. APIs allow merchants to supply real-time data to publishers and this article looks at how APIs are serving affiliate marketing programs today.