The Latest News On The API Economy
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One of the greater pains mobile developers experience is trying to more closely relate native iOS apps. In this article, we compare and contrast three platforms--Facebook AppLinks, UseButton's Deep Linking SDK and Tapstream's Deferred Linking--that enable deep linking for iOS.
Facebook hosted a develop conference in San Francisco Wednesday, its first such effort in three years. The event included not only new user-facing features in the giant social network, but a range of initiatives that should entice developers to look at Facebook with a new pair of money-tinted glasses.
The article focuses on URL-Shortener APIs that appear in ProgrammableWeb's API directory. It includes Proofeditors.com and the popular Bit.ly API. Special features of the APIs include added security, special tools, and shortening for unique platforms. Also listed: 32 Bit.ly mashups.
Prosperent (quickly growing ad network) and CloudFlare (content delivery network focused on low touch app launches) have announced a partnership aimed at quickly monetizing websites without complicated development work. The partnership is simple, seems obvious, and should intrigue developers across many markets. Most importantly, the partnership should create new ways for anybody/any company with an online presence to make money. Check out the PW profiles for the Prosperent API and the CloudFlare API.
Google has just launched a beta of the Affiliate Network Links API which allows publishers to look up link/banner data and create publisher-specific links in real time.
Link shortening is no longer just something you do to fit into tweets or keep emails from wrapping. For many, especially those in marketing, it's also a great way to track clicks as their content gets spread across the web. BudURL keeps its focus on fulfilling the link shortening needs of businesses. And now it's added a professional version with custom URLs, analytics and a BudURL.Pro API to access it all.
Twitter recently announced what developers have been expecting since at least its Chirp conference. Links posted to Twitter will soon be passed through the company's own link shortener, t.co. It could be bad news for other services built to fill the link shortening need, such as Bit.ly (our Bit.ly API profile).
It is not uncommon to hear services promoting themselves as having more bandwidth, more storage and more speed. Despite this services like Twitter and SMS are incredibly popular despite only being able to send one or two sentences at a time. The economy of these messaging services has made URL shortening services like bit.ly necessary. Given its integration into 3rd party sites, it’s not surprising that bit.ly also has an accompanying API, which has just gotten an overhaul with version 3.
Hey there, bit.ly. You've been garnering your share of praise--and jealous criticism--lately. It's barely past your first birthday and you've raised a few million in venture capital and are going steady with Twitter, one of the hottest sites of the moment. Your competitors publicly proclaim you as unbeatable. What's your secret, bit.ly?
At the bottom of many blog posts (including this one) and website entries you're likely to find a widget that allows sharing to social sites or emailing to a friend. ShareThis competes with other systems like AddThis and SocialTwist to give publishers an easy-to-install sharing method.