The Latest News On The API Economy
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Guidebook, Inc. today announced new Integrations and an Open API to connect mobile event apps with CRM, event registration, and marketing automation software. The Guidebook Integrations help marketing, sales and event leads eliminate the hassle, errors and overhead of manual data entry.
After 18 months of courting independent developers and business development deals, Mitch Colleran at Eventbrite had a few realisations about APIs. By broadly categorising APIs as either utilities or ecosystems, the approach to building API programs and measuring value becomes clearer.
Google announced a suite of new security and authentication APIs with the Google Identity Platform. The platform includes Smart Lock, Google Sign-in and Google Identity Toolkit.
Looking to make it simpler for organizations to programmatically market live events, Eventbrite this week rolled out its first RESTful API in the form of Eventbrite Spectrum.