The Latest News On The API Economy
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This is part two of a two-part article covering the current state of Web search APIs. This article takes a look at the Web search tools/APIs provided by Google and Microsoft. Article includes comparison charts highlighting some of the key differences between Google and Microsoft search tools/APIs.
Snapchat, which recently surpassed Twitter in daily usage, has unveiled an API that allows advertisers to purchase Snapchat ads programmatically and at scale. Part of a broader launch of new ad offerings, Snapchat's Ads API could help the company grow its ad revenue and pave the way for an IPO.
Today Smaato, a global advertising platform for mobile publishers and app developers, announced an enhancement to its SPX publisher platform. Mobile publishers and app developers using Smaato to monetize their apps and mobile websites can access the platform through an easy-to-use API.
In response to much feedback from the developer community, Microsoft has revamped the Bing Search APIs with a long list of new features. Not only do the new features expand the possibilities for using Bing within an app, a modern architecture should streamline integration and ease maintenance.
In response to developer feedback, Twitter will soon add semantic versioning to its Ads API so that developers can more easily deal with new and deprecated features. Additionally, Twitter is increasing the time it supports deprecated versions of the Ads API from 30 to 90 days.
A new API from Facebook will deliver recommendations to advertisers. The feedback should help advertisers create more successful campaigns. Facebook is offering insights on what works and what doesn't to help advertisers navigate the ins and outs of advertising on Facebook.
AdWords Scripts gives developers a powerful tool for automating the management and reporting of AdWords campaigns from an embedded IDE within the AdWords UI. This tutorial teaches followers how to build an API wrapper for making calls to an external API, in this case, the HuffPost Pollster API.
Recent updates to Google’s Search Console API provide the opportunity to leverage fine-grained detail about your search query data using the power of Excel and Pivot Tables. This tutorial by Chris Liversidge guides followers through extracting and analysing data to drive marketing decisions.
The recent experience of mapmaker RouteBuilder highlights one of the key issues that needs to be addressed when consuming APIs: how to manage the risk associated with an API becoming unavailable? Businesses consuming open APIs in their products need to take these risk management actions.
Google said it will follow through on plans announced in 2011 to deprecate several search-related APIs. The company already has a replacement in place for the soon-to-be-defunct APIs. The replacement will help developers add select search functions to their Android mobile apps.
Six APIs have been added to the ProgrammableWeb directory in categories such as Natural Language Processing, Search, and Payments. Featured today is the Google Knowledge Graph API, which replaces the Freebase API. Here, we summarize the new additions and how they can assist developers.
Daily API RoundUp: SemaMediaData, Kloudless, StarCraft2, Enchant, FeedSyndicate, Todoist, Ring Central
We've added seven APIs to the ProgrammableWeb directory in categories such as Advertising, Games, Customer Service, and Stocks, among others. Also added to the directory were SDKs for Todoist and Ring Central. Here, we summarize the new additions and how they can assist developers.
A number of ad tech sources reported that Snapchat has engaged select ad partners for an advertising API development. Snapchat declined to comment, but many have anticipated an advertising API from Snapchat. While an ad API makes sense, Snapchat has an unfortunate history with API vulnerabilities.
We've added six APIs to the ProgrammableWeb directory today in categories such as Testing, Telephony, and Advertising. Included in the additions is an API that provides account-specific pricing for Twilio's voice and phone number services. Here's a rundown of the latest additions.
Google's App Indexing API sits at the core of Google's ability to retrieve data from web apps. With more information available, Google provides a rankings boost for use of the API.
Twitter has announced stylistic changes to its Tweet and Follow buttons. The API changes associated could affect developers tracking shared Tweets.
Six APIs have been added to the ProgrammableWeb directory in categories such as Social, Advertising, Science, and eCommerce. Here, we summarize the new additions.