The Latest News On The API Economy

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Oreo is Using APIs to Improve Digital Marketing

It's not often that Oreos and APIs are mentioned in the same article, let alone the same sentence. However, Oreo is using digital technology in innovative and groundbreaking ways to market the Oreo brand and build a huge and growing fan base. Oreo is using digital technology, fueled by APIs.

Convo API: Communication Gets The Job Done

In order to get a campaign or project off the ground quickly and efficiently, careful management of the creative and technical process is essential in order to avoid big mistakes and missed deadlines. And, of course, the very thing that holds it all together is clear communication. That's where an app like Convo is really handy - it's a cloud-based, interactive workspace for business, where teams can collaborate and have real-time conversations. Convo's API makes it possible for this functionality to be integrated with other applications.

GROUPcentric API: Making Apps More Social

There are already millions of apps available that have great content, and there'll be many more to come. GROUPcentric provides a product that aims to add a new and exciting layer in social sharing functionality that allows content to be shared, not only via the large scale Facebook and Twitter options or email and SMS, but an in-application sharing service that makes it possible for users to privately share content with groups of friends that can be accessed on any app. The GROUPcentric API and SDK allow developers to integrate this functionality with other applications.

Face To Face Communication Between Businesses And Customers: Idiligo Inside API

Idiligo is a web service that aims to make the lines of communication between businesses and customers more streamlined and effective. The company achieves this by providing an online platform that combines real-time video, chat and document sharing that can be a useful tool for things like remote meetings and presentations. The Idiligo Inside API is available to developers who wish to integrate this functionality with other websites and applications.

Moxie's Engage+ Turns Facebook Fans into Customers

Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.

Say It With Pictures: Doodle Republic Chatoon API

Messaging just got a lot more interesting to look at. Words say a lot, but a picture is worth a thousand of them; imagine the levels of communication that could be achieved using both. Doodle Republic is a messaging platform that provides the tools to create messages that include words and images. Basically, people chat by creating their own art and sending it to friends as a Chatoon. The Doodle Republic Chatoon API makes this functionality available to developers who may want to include it in other applications.

IPhone Video Chat Now Plug-and-Play

The company that turned away from 2 million users to focus on developers has announced a new way to integrate with its TokBox OpenTok API. The video chat platform is now available on iOS to create face-to-face applications. Using the new SDK, developers can integrate video chat into any iPhone, iPod Touch or iPad app.