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Facebook is once again under fire in the press after the Wall Street Journal published a report detailing how a number of popular apps are sharing data with the social network's analytics platform through its SDK. In some cases, sensitive health data related to health was being shared.
Analytics tools can provide the deep in-app insight that developers need in order to build, grow and monetize a successful app. This insight includes measuring performance, growing your audience and improving user experience. This article looks at how analytics tools can help you build your app.