In order for APIs to deliver on a myriad of benefits and objectives, organizations must design them with scale in mind. However, the need to build high-performing APIs that scale with the business ecosystem is pressuring many development teams to build APIs that may be restricting business growth.
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As part of the series on getting the most ROI out of your API, this case study shows how Intercom grew its developer program by tracking key indicators across a range of business goals — platform reach, developer engagement, financial impact — that aligned with their API strategy and business plan.
Our series on getting the most ROI out of your API has looked at the business and technical decisions to make when building your API strategy. We've also made decisions around how to engage with developers and build a developer community. A key aspect to this involves creating a developer portal.
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