Microsoft introduced a number of campaign APIs through its Windows Store Promotions API. The APIs allow media agencies to better promote and manage ad campaigns around apps listed at the Windows Store. From ad creation to bulk action, advertisers gain more capability and control around campaigns.
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AWR has launched the second version of its Cloud Developer API. The online rank tracking company added an array of new features that allows users to call and organize rank data related to projects in a more automated fashion. The company has enhanced call options for existing and new features.
Fosbury, a digital wallet campaigns solution provider based in the Netherlands, has just announced that the Fosbury platform now supports Samsung Wallet in addition to Apple Passbook. Fosbury has also just released the enterprise-class Fosbury API and three SDKs.
SiteScout, a Canadian self-serve media buying platform provider, announced the launch of the final, completed version of the SiteScout API which allows developers programmatic access to the SiteScout real-time bidding (RTB) platform. The company has just added the Campaign Management component to the API which allows users to fully control their SiteScout campaigns.
Our API directory now includes 37 campaign APIs. The newest is the Experian CheetahMail API. The most popular, in terms of mashups, is the LaunchBit API. We list 1 LaunchBit mashup. Below you'll find some more stats from the directory, including the entire list of campaign APIs.