GIPHY, the provider of a database and search engine for animated GIFs, has announced a new SDK that provides third-parties access to GIFs, stickers, and additional new content like GIPHY Emoji and Text. With this release, the company hopes to accelerate integration for third-party app developers.
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Last week, Facebook announced its acquisition of Giphy. The Giphy team will become part of Instagram which has enjoyed API integration with Giphy for quite some time. The question becomes, how will app integrations outside of the Facebook family be impacted by the acquisition?