Creating an API that is easy to use and maintain is difficult. Hootsuite took some wrong turns at early stages and have made great strides since then so that they can offer an API that’s fast, easy-to-use and easy to maintain. The Hootsuite blog explains what lessons the company has learned.
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Hootsuite added to its API portfolio with the Interaction History API. The API allows developers to monitor social media exchanges of its app users and other social media profiles. The goal of the API is to provide more context to social media exchanges. The API has Twitter and Facebook endpoints.
Hootsuite allows users to easily manage multiple social media accounts across different networks in one place. In 2013, the company began the transition from a monolith architecture to SOA, and this video shows Adam Arsenault discussing the move and the tools they built to support its growth.