Recently the Indian government said that it will ban TikTok along with dozens of other well-known apps developed in China saying that the apps pose a threat to the “sovereignty and integrity of India.” This comes on the heels of a border dispute between the two countries.
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TechCrunch is reporting that TikTok will soon release a new marketing API that is designed to support the company’s creator marketplace. The new API, which is rumored to be launching in late September, could help brands automate marketing campaigns on the platform.
TikTok has been busy throughout 2021 announcing e-commerce integrations and capabilities that are meant to take advantage of the company’s meteoric rise within the social media industry. This week, the company announced a slew of new partnerships and the impending release of a new Shopping API.