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Beat the Traffic Paves a Social Road for Transportation

In 2011, we learned that even our cars and trucks were going "social" when Salesforce.com announced its partnership with Toyota. However, the social capabilities of the partnership were limited in scope (car diagnostics, tune up reminders, etc.). What if your car could prevent you from driving a certain route because it knew what areas were traffic-heavy? That car sounds "social" in a fuller sense; it might be possible with the new Beat the Traffic API.

API Business Models Take Center Stage

The number of public APIs that are available has been growing at a phenomenal pace with our directory now clocking 6000+ APIs. While this number is definitely going to keep increasing, it is also important to understand the reasons why organizations want or should have an API in the first place. API's are increasingly getting associated with business models and not just using technology to expose some information.