Glossary

ProgrammableWeb's glossary of API and other technology terms and defination
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ProgrammableWeb GlossaryBBusiness-as-a-Platform
Business-as-a-Platform

Business-as-a-Platform (BaaP) is a modern business model in which an online application unites parties to exchange ideas, goods, or services in a common fashion, monetizing the connection through processing fees or ads. A BaaP company does not directly engage in the specific services offered. Instead, their value comes from facilitating the connection between parties. A BaaP streamlines the end-user experience, coordinates actions between platform users, and standardizes transactional processes. BaaP models started to gain major footholds in the 2010s. Examples of BaaPs include digital-native companies like Spotify, Netflix, Airbnb, Amazon, Instacart, Uber, and Handy.