October 25, 2014
Single purpose API
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In January, OnStar announced an API would allow third party developers to integrate their applications with OnStar's platform. Last week, General Motors announced its first partner for API integration: RelayRides. RelayRides is "[t]he world's largest peer to peer carsharing marketplace." The partnership with GM allows OnStar users to leave their keys in their cars when renting a car to a fellow RelayRider. The renter can then unlock the car with a smartphone app or by responding to a text message.
By any measure developers of mobile computing applications are having a tough time making a living. For the most part they have to give their applications away for either free or a nominal fee. They generally wind up sharing revenue based on the amount of advertising revenue their application generates. Of course, that revenue is totally dependent on how successful the application is. To help mobile developers ensure that kind of success Scringo today launched Developer Zone, which gives mobile developers the ability to download a variety of commonly-used features to boost end user engagement for free.
Sulake, social entertainment and games company, has launched the Habbo API for its award winning Habbo Hotel game platform. Developers can publish games onto the platform and studios can utilize the API to access Habbo's social graph and monetization capabilities.