November 8, 2008
Single purpose API
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Highwire helps retailers achive multi-channel selling through ebay, Facebook, and Google. To design a store, you can use Highwire templates or prebuilt themes, as well as your own HTML.Then, you can use the Highwire API that comes in two versions. The HTML flavor allows you to customize your store with a simple templating engine. The REST API allows you to connect your store on Highwire to a larger third party application or to write your own custom plug-ins.The RESTful API accepts and responds with both XML and JSON-formatted data.
Okay, spot the New Year's resolution that's different: lose weight, exercise, stop procrastinating, build one App every weekday using APIs. Yeah. That last one is the focus of Purchase College student Ali Fairhurst. She's created a website of her work, APIaday, pledging to build a new App 5 days a week through January.
Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.