It is not uncommon for e-shoppers to create a cart on a website without the intention of making an immediate purchase. The motives behind abandoning a cart can vary; what matters is how companies take advantage of the information that can be gained with each cart that is left behind. Rejoiner is a company that helps online retailers capture, analyze and recover abandoned shopping carts. The company accomplishes this with their Rejoiner API.
Just months ago, Chirpify was known as the company that "turns tweets into transactions." Chirpify has now deemed such commerce "in-stream commerce" and CEO (Chris Teso) has an interesting outlook on the industry that he feels Chirpify leads.