November 28, 2014
Single purpose API
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SendGrid, a leading cloud-based email service, has announced that the company has joined the Google Cloud Platform Partner Program giving App Engine developers a trusted third-party and non-native option for adding transactional email management and delivery services to their applications. In addition, Google App Engine customers will have access to SendGrid APIs, real-time analytics and reporting all of which are powered by Google services infrastructure.
Prosperent has released "the performance advertising industry's first and only celebrity product API." The celebrity product API will allow content creators and developers to include products associated with celebrities into advertising campaigns. According to Propserent's CEO, Brian Lovett, "hundreds of hours" are currently spent researching celebrity-product affiliations.
PeopleBrowsr is another “noise to signal” processor of the social media tidal wave. The Research.ly platform they provide is impressive and engaging. I had to pry myself away from it. It is a tool to answer the question, "who in this social media landscape is relevant on this topic?" but that is just the beginning. The PeopleBrowsr API is a pay to play way to gain social media intelligence.