Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.
ForWhereIAm is a service that offers real-time, short-lived and localised information. Businesses use it as a place to post information they want to share with their customers, and users can visit the site to get information on deals and announcements that are relevant to their specific location. The ForWhereIAm API makes some of this data available to third-party developers.