Over there, by the gum and the tabloid magazines, there's an API. Literally, it's a piece of plastic, but behind it is a company and the APIs that company uses to make the whole operation work. Blackhawk, a subsidiary of Safeway, distributes gift cards for many big-name stores in 90,000 retail locations. And while the cards have always been supported by backend systems, mobile is moving this ten year-old company to an open API approach.
The LemonStand API provides the ability to integrate its ecommerce tools into almost any website, and is aimed at the midsize merchant market. Built with Php, MySQL and Ajax, it is completely customizable using HTML and CSS. Updates are achieved through a single click. Lemonstand promises an upcoming App store for third party wares.