Maintained by Campaign Monitor, this package wraps the Campaign Monitor API so that PHP applications may interface with it, implementing the full functionality of the API. The Campaign Monitor API allows users to interact and "sync" with their Campaign Monitor account via simple web-based methods. Common uses of the API include: *Automatically sync subscribers between Campaign Monitor and a third party tool. *Create and send custom email campaigns to segments of subscribers built on the fly. *Develop useful plugins and integrations like these guys for other popular apps *Automatically create a client account, set billing and load it with ready-to-send templates.
So far more than 650 APIs have been added to the ProgrammableWeb directory in 2014 and some new trends are starting to emerge. Some recent popular categories remain near the top of the charts. The financial APIs that put APIs in the mainstream continue to expand, adding about 50 new APIs in the first quarter. A few other categories were less consistent and had extreme rises or falls in popularity.
Any company that makes an API knows that just having the API is not enough. A bare endpoint is probably worse than not having an API at all. To make your API and platform useful you need documentation, tools, examples and forums. If you are a successful API company you start developing a community of people that work with your service. The community shares ideas and helps each other out.
Millions of small businesses use QuickBooks for accounting and invoicing, but for many a view of customer data ends there. A partnership between QuickBooks maker Intuit and enterprise software-as-a-service company Salesforce looks to bring more insights to small business customers. To connect the seemingly disparate worlds in which the companies operate, they're using their APIs, namely the Intuit Data Service API.