Maintained by Campaign Monitor, this package wraps the Campaign Monitor API so that PHP applications may interface with it, implementing the full functionality of the API. The Campaign Monitor API allows users to interact and "sync" with their Campaign Monitor account via simple web-based methods. Common uses of the API include: *Automatically sync subscribers between Campaign Monitor and a third party tool. *Create and send custom email campaigns to segments of subscribers built on the fly. *Develop useful plugins and integrations like these guys for other popular apps *Automatically create a client account, set billing and load it with ready-to-send templates.
eBay completely revamped its API portfolio to create a seamless experience across the eBay developer experience. The launch includes 10 APIs in total, on both the buy and sell side. The APIs replace some legacy APIs and include a number of completely new features for enhanced integration.
The microservices architecture continues to grow in popularity as it enables the scalability and flexibility necessary to serve the modern marketplace. Saba Anees discusses some key considerations for migrating your existing monolithic architecture to a more streamlined microservices one.
Gartner analyst Laura McLellan made a bold statement in her 2012 webinar: "By 2017, the CMO will spend more on IT than the CIO". While I think it is too bold a statement, you can’t deny the fact that an eco-system shift is happening and API Management is the catalyst. From my own personal experience, I can vouch for this shift in who is doing the big spending. A new set of tools are enabling CMOs to create new, powerful channels. They are called APIs. The very introduction of these APIs are resulting in new ways of leveraging channels and exposing content, media, and data to customers, partners, the community, developers, and even to the public.