This package wraps the Campaign Monitor API so that Ruby applications may interface with it. Maintained by Campaign Monitor, the library requires Ruby >/= 1.9.3. The Campaign Monitor API allows users to interact and "sync" with their Campaign Monitor account via simple web-based methods. Common uses of the API include: *Automatically sync subscribers between Campaign Monitor and a third party tool. *Create and send custom email campaigns to segments of subscribers built on the fly. *Develop useful plugins and integrations like these guys for other popular apps *Automatically create a client account, set billing and load it with ready-to-send templates.
While it’s clear that enterprise IT organizations are warming up to cloud computing many of them remain uncomfortable with the lack of control they have over the cloud, especially when it comes to relying on cloud service providers that might lock them into a specific platform.
AtTask, cloud-based work management provider, and WebDAM, digital asset management provider, announced their strategic partnership today. Both companies will integrate the other's functionality to existing platforms to expand marketing-focused technologies. The AtTask Marketing Cloud will now offer WebDAM's digital asset management and brand management functionality. Additionally, WebDAM's digital asset management users will have AtTask's full project management functionality.
Campaign Monitor, the email marketing software aimed at designers, recently announced a massive API update that is sure to please developers. The changes are less of an update and more of a complete redesign from the ground up. The folks down in Sydney have gone RESTful, the new version no longer supporting SOAP. The API also added realtime tracking and integrated powerful segmentation tools.