December 23, 2014
Single purpose API
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The combination of natural language processing and advanced text analytics is giving rise to a new class of cognitive applications that have the potential to radically transform the way entire industries operate. The most famous instance of a cognitive application is, of course, IBM Watson, the supercomputer that IBM built on top of Power processors to best the champions from the Jeopardy quiz show.
Digital marketers will know the value of a good SEO (search engine optimisation) strategy and the ability to view and monitor marketing performance accordingly. BrightEdge is an enterprise grade SEO and content marketing platform that is run by SEO experts and provides a range of features and tools that make good performance and a strong ROI a reality. The BrightEdge API makes this functionality available to developers who may want to integrate it with other applications.