February 9, 2015
Single purpose API
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PayZang, payment processing provider, has introduced a new payment API. The API allows merchants to integrate payment options with third party applications and platforms. PayZang hopes to attract new customers with the API because integration will speed up online shopping and bill pay experiences.
Science Rockstars aims to transcend simple recommendation engines and A/B testing techniques to create personal profiles of pitches that persuade individually. Their Persuasion API allows applications to compile profiles of each customer and what sways them. Then, based on the profile, communication can be altered in real time in ways that best suit the customer and increase the conversion rate. The documentation notes that it can be implemented either on the server or client side (the latter includes a Javasctipt library to facilitate the process).
First an API for cars, now there's one for the places that sell them. A new service from GOSO creates a standard interface to report real-time inventory and other car details. Any developer can now tap into this data and let users know where to find that blue Camry.