Digital marketers will know the value of a good SEO (search engine optimisation) strategy and the ability to view and monitor marketing performance accordingly. BrightEdge is an enterprise grade SEO and content marketing platform that is run by SEO experts and provides a range of features and tools that make good performance and a strong ROI a reality. The BrightEdge API makes this functionality available to developers who may want to integrate it with other applications.
The API economy is only going to be as strong as the quality of the APIs that enable it. Unfortunately, not all APIs are created equal in terms of quality, which collectively tends to act like a drag on the API economy.