February 10, 2015
Single purpose API
Related Articles (172)
Continuing a three-part series on Facebook Ads API. In Part one, I looked at how Facebook Ads vendors have done little with their exclusive access to the API and instead have tried to game Facebook’s system through ad multiplication. In Part two, I discussed how the API can be used to gather the data needed to measure true performance. In this final part, I offer some ideas of tools that developers could create to improve the optimization of Facebook ads.
eZ-Xpo, virtual tradeshow management platform, announced the release of the eZ-Xpo Open Event Management API. The API integrates with third party applications such as Eventbrite, Cvent, Etouches, Amiando, and many more. Integration with the API allows third party apps to include management planning, registration, and promotion for events.
Shoutlet, enterprise social marketing platform, has added a contact form API to its plethora of social media services. The API allows developers to gather contact information (e.g. data from an online sign up form) and automatically update the Shoutlet contact database with the pertinent information.