The existence of APIs has made it possible for organizations to collect and aggregate unprecedented amounts of customer data. What’s not so clear is how to actually go about harnessing it. That issue is giving rise to a host of customer intelligence applications that leverage APIs to ingest data and then, in turn, make analysis of that data available via an external API.
After launching its public beta a year ago, SimpleGeo is making public its storage product the company is based upon. Though the company has offered a few other geo APIs in the interim, the SimpleGeo Storage API geo database solution is the only product for which it charges and it appears to have lowered the price.