June 13, 2015
Single purpose API
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Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.
Being able to store and manage massive amounts of Big Data is one thing; finding a way to make it accessible to developers is quite another. Major vendors such as SAP and IBM are in a race to create a framework that will make it simpler for developers to invoke a layer of services that will allow developers to access data regardless of what format it is stored in without having to, for example, learn arcane interfaces such as MapReduce.
The Votizen API aims to get friends to involve their friends in supporting candidates. The API website notes that the API is entirely based on HTTP. Votizen is based on the premise that, "Voters are more likely to listen to friends than campaign volunteers." Votizen is the first "social campaigning platform built entirely on personal connections."