April 15, 2015
Single purpose API
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Ubivox, email marketing service, has released a number of its features via the Ubivox API. Ubivox allows marketers to create, track, and manage email marketing campaigns directly in a web browser. Because Ubivox is web-based, no additional software becomes necessary to create top notch campaigns. From simple email marketing to tips, to enterprise grade web based software tools, Ubivox aims to be the go to newsletter partner.
As the number of APIs grows, more people are becoming familiar with the term. I had a taxi driver who knew about APIs, although that was in tech-heavy San Francisco. Despite becoming more known, "API" is not a term most mainstream users will use. Yet many of these same people are already asking for APIs—they’re just not using the term. Here are three ways mainstream users are asking for APIs.
Additional third party integration with Gmail has been possible (you only have to look at all the contact import features from sites like Facebook), but these have either been clunky manual procedures that involve exporting contacts to a CVS file, or they require you to supply your email password. Neither option is all that attractive. Now there is an alternative. Google have recently added the ability to access the IMAP/SMTP features of particular Gmail account using OAuth.