February 27, 2015
Single purpose API
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Amazon is doing its part to boost gaming competition through its recently announced GameOn platform. GameOn allows developers to introduce competitions into their games regardless of device, operating system, screen size, etc. Developers can offer in-game or real world prizes through GameOn.
Riot Games just announced an API for its Valorant game. Through the Valorant API, developers will be able to call access to match history and content data. At launch, Riot Games is restricting access to the API to approved use cases. The company wants to strictly control access at this time.
Native advertising is the way forward when it comes to engaging users with products, and in-game product placements is a highly effective way to engage users in the world of social, mobile and free-to-play video games. With the help of MediaSpike, brands can easily put relevant and targeted product placement into any social or mobile game. The selling point is that the service is aimed at both advertisers and developers, and that it has been built by actual game developers who understand the ins and outs of game advertising, removing many of the hindrances that may normally be associated with this process. The MediaSpike API makes this functionality available to developers.