July 23, 2008
Single purpose API
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Whether we like it or not, social media is a powerful marketing tool, and what people are saying about a brand or business can have a noticeable effect; good or bad. What would be really beneficial, is if businesses could be notified immediately whenever their product or brand was mentioned on a social media platform or elsewhere on the web, allowing them to act accordingly. Enter Mention. It's created to do exactly that - allow users to follow mentions online. Mention also provides the Mention API that allows developers to integrate this functionality with other applications.
Every day Foursquare users create millions of check-ins using the location-sharing platform. Those may be only a small fraction of the traffic seen by its API, which we've estimated receives at least 5 billion requests per month. The company continues to expand the local data made available via its API, so developers of all sorts are finding it a rich resource for building their apps.