October 10, 2014
Single purpose API
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Gravatar is an attempt to allow users to have one globally recognized avatar. The service, around for several years, allows a user can set an image as an avatar and have it recognized on a variety of sites. Later, users can change an avatar once and have it change on every Gravatar-enabled site that they use. Though the service is somewhat well known, what is not is its robust API for developers to integrate the Gravatar service into their own sites.
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Facebook believes opening up a reference app for its Marketing API will kick-start developers' efforts when it comes to creating effective marketing.