October 10, 2014
Single purpose API
Sorry, No followers
After four months, Facebook is set to open its timeline actions to developers this week, according to AllThingsD. The feature is an addition to the Facebook Graph API that allows developers to assign verbs for actions users perform within applications. For example, how users now "like" things, they'll also be able to "read" articles, "play" games and "listen" to music. I would expect many, many actions to be submitted to Facebook for approval, especially related to game-specific acts. It's too early to tell how closely the social network will watch its pending list of actions, though there's a clear approval process.
Facebook has confirmed that the Hashtag API is still active through the end of the month despite earlier reports to the contrary.
Whether we like it or not, social media is a powerful marketing tool, and what people are saying about a brand or business can have a noticeable effect; good or bad. What would be really beneficial, is if businesses could be notified immediately whenever their product or brand was mentioned on a social media platform or elsewhere on the web, allowing them to act accordingly. Enter Mention. It's created to do exactly that - allow users to follow mentions online. Mention also provides the Mention API that allows developers to integrate this functionality with other applications.