December 31, 2014
Single purpose API
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Twitter announced the Periscope Producer API, which will give third-party apps the ability to authenticate Periscope accounts and let people push live video from just about anywhere. The idea is to make it easier to share video from just about any device and reduce pain points for end users.
Here at ProgrammableWeb, we love using mashups and APIs to help make our lives better in many ways. Just as mashups can take multiple APIs and piece something new together, you can do that with multiple mashups. For example, let's say we're going to host a party. Well, we'd need music, food, other entertainment and a way to connect people together. The mashups listed below can help you with all of this.
Involver launched its Engagement Optimization API last week (read the official release here). Partners are utilizing the API to "optimize their ad spend on social in the way they've been doing across the web for a long time." Although advertising across social networks has been deployed for quite some time, advertisers have had limited tools to track engagement. Facebook Insights is probably most commonly used to analyze social data. When users have required deeper analysis, the advertisers were forced to use highly custom integrations.