Years ago most schoolchildren in the US "knew" that if you dig a hole straight down through the earth you end-up in China. But of course that's not true, no matter where you are in the US. From nearly anywhere in the contiguous 48 states you end-up in the Indian Ocean.
For those in the sales game, more is obviously better, but the success of generating hundreds of promising leads can be tainted by the problems that arise in managing and keeping track of those leads efficiently. Client Relationship Management (CRM) systems exist to tackle this very issue, however, a lot of them have proved to be either too complex or simply insufficient. Karma is a CRM that aims to provide the perfect balance between relevant features and simple usability in order to create a tool that promotes better business. The company has also released the KarmaCRM API which is great news for developers who want to integrate its functionality with other applications.