February 3, 2015
Single purpose API
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Whether we like it or not, social media is a powerful marketing tool, and what people are saying about a brand or business can have a noticeable effect; good or bad. What would be really beneficial, is if businesses could be notified immediately whenever their product or brand was mentioned on a social media platform or elsewhere on the web, allowing them to act accordingly. Enter Mention. It's created to do exactly that - allow users to follow mentions online. Mention also provides the Mention API that allows developers to integrate this functionality with other applications.
Developers will be able to point mobile shoppers directly to product purchasing pages, rather than generic landing pages, when they install new apps.
It's all well and good having a beautifully designed website with all the bells and whistles, but if it never comes up in a search or no-one even lands on it, it's really just wasting valuable cyber space. Web analytics platforms help to provide insight as to what kind of traffic a website is actually getting, and in turn, helps website owners or developers to make any necessary adjustments to increase traffic and user interaction. Positionly is one of these web analytics platforms. Positionly also provides the Positionly API that makes this functionality available to developers who may want to integrate it with other applications.