Google recently announced that the Google Ads API, which was officially launched back in March of 2019, has been reverted back to beta. The decision was made based on feedback from users who had concerns about response time when compared to the AdWords API that it was meant to replace.
In order for a website to have any impact on the web, it has to be seen. Knowing how many people have visited the site and if it's effective enough to keep them coming back again and again is key. The world wide web is a densely populated jungle of competitors fighting for the consumer's attention, and in order to stay ahead of the pack, it's good to know the facts.