February 3, 2015
Single purpose API
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Our API directory now includes 112 advertising APIs. The newest is the TagLabs ActiveTag API. The most popular, in terms of mashups, is the Google AdSense API. We list 74 Google AdSense mashups. Below you'll find some more stats from the directory, including the entire list of advertising APIs.
Daily API RoundUp: SemaMediaData, Kloudless, StarCraft2, Enchant, FeedSyndicate, Todoist, Ring Central
We've added seven APIs to the ProgrammableWeb directory in categories such as Advertising, Games, Customer Service, and Stocks, among others. Also added to the directory were SDKs for Todoist and Ring Central. Here, we summarize the new additions and how they can assist developers.
Amazon is testing a self-serve advertising API that will allow brands to automate and manage their Amazon advertising campaigns. According to Digiday, the API will offer brands a "systematic approach to adjusting and reporting campaigns and offer capabilities to automate the ways campaigns work."