High traffic, content-rich sites want to slice their analytics in different ways than, say, an e-commerce site. That's the concept behind Parse.ly Dash, a new product to provide "fresh insights" to these publishers with a price tag starting at $499 per month. Interestingly, the company's three pricing tiers each come with another level of API access. Despite the beautiful graphs provided by Dash, it's clear that sometimes getting at insights programmatically is preferred.
UserClues is a platform that enables its customers to monitor and measure user activity on their sites. This tool is aimed at platform providers, web app developers, mobile providers and product developers who can benefit from understanding their users' behaviour in order to develop relevant and more effective products. The UserClues API provides access to all collected and processed data, allowing developers to use this to build their own applications or reporting solutions.
Among the three largest social networking sites the most arcane to deal with from a developer perspective is LinkedIn. Now PeopleLinx is trying to prove there is a viable developer opportunity surrounding Linkedin APIs. The company, which just picked up an additional $3.2 million in financing, has developed an analytics application for LinkedIn that allows organizations to more easily ascertain what people are connected to what potential key accounts.