The Google Analytics Management PHP library by Google in beta stage is available to facilitate the interaction with the API. To get started, developers install the library. Next, they authenticate and authorize choosing from API Keys, OAuth 2.0 for web server, and OAuth 2.0 for server-to-server. In the same site, learn how to send batch requests, upload media, use pagination, and migrate from 0.6.x
As Google continues to set the bar for website analytics, Hootsuite, the social media management service, is promoting its ability to create sophisticated visualizations based on data available through the Google Analytics API. In the crowded world of social management and analytics tools, Hootsuite is poised somewhere between a multichannel social publishing platform and social analytics tool. Their recent focus on data visualization shows just how important the analytics part of the business is. While Hootsuite offers a free entry-level service the advanced Google Analytics integration is only available to paid subscribers.
AlchemyAPI this week exposed a computer vision API to extend its text analytics cloud service in a way that will make it easier for publishers to identify images that are closely related to one another.