The new Bing-related API from Microsoft will let developers integrate Bing search directly into their own apps, which touts the benefit of keeping users engaged.
clypd, television advertising platform and service provider, has launched an API for television advertising: the TVonTap API. The API represents a fundamental shift in the TV ad space, as the API allows for automation. Automation enables the ability for TV ads to be driven by data and should alter the methods by which ad space is bought and sold.
Word of mouth is a powerful marketing tool, and businesses (not to mention the consumers), can benefit greatly from helpful reviews. Popyoular is an editorial review-based recommendation and discovery platform. It's aimed specifically at film, music, books and games. The idea is to connect a website's good content with trusted reviews and opinions about that content, helping to keep users engaged and directing them to things they may otherwise have overlooked. Popyoular's API makes it possible for developers to integrate this functionality into any other website.