February 25, 2015
Single purpose API
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Social Data has become critical to developing business strategies, marketing brands and products, and gaining insights into consumers' thought processes and buying patterns. The availability of real-time social data, along with the growing trend of Data as a Service (DaaS), has led to the development of platforms that provide business-critical social data on demand. Many platforms not only provide access to streams of social data, but incorporate business intelligence (BI) technologies and analytics capabilities as well.
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